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Consuming Ancient Egypt

Macdonald, S

Egypt has been a marketing marvel with its distinctive, unforgettable motifs scattered around the world as a source of inspiration for literature, the arts, music, architecture, film and so on. Although few of us have studied Egyptology, or even been to Egypt, the country and its history has an immemorial appeal to the masses. These fourteen essays examine how Egypt and Egyptian culture continues to have an influence on modern living, from tourism, souvenirs and advertising, to the Hollywoodisation of Egypt and the mass of books published on Egyptian subjects every year. Why do we continually succomb to its magic? 239p, b/w figs, 8p of col pls (Encounters with Ancient Egypt, UCL Press 2003)

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