Public Diplomacy in Global Communication: Theories and Models [Paperback]

Prof. Qing'an Zhou(Author)

ISBN: 9781626430709 | Published by: Bridge 21 Publications | Year of Publication: 2022 | Language: English 352p, H8.2 x W5.8, 4 b/w tables
Status: In Stock - Available

Public Diplomacy in Global Communication


The book believes that the formation of public diplomacy must be based on the background and ideological of global communication. Therefore, the impact of global political and cultural characteristics can be clearly seen on the policy behaviors of public diplomacy. Public diplomacy is also based on the unit of the nation-state, which means that public diplomacy is inseparable from all the decisions of the basic unit of the nation-state. This also means that the dispute on globalization in recent years has brought great impact on the survival and development environment of public diplomacy.
The book acknowledges that public diplomacy is a two-way communication. Therefore, it is necessary for public diplomacy to answer questions about global communication from all aspects, especially about a nation’s history, culture, traditions and mode of thinking. In the meanwhile, at times of the emergency, public diplomacy is adopted as a guiding mechanism of public opinion, releasing the facts, background and influence of incidents; on the other hand, public diplomacy goes alongside with the foreign policy of a nation, answering questions about the nation’s path, methods and goals of its entry into the world system.

Table of Contents

Chapter 1 From Empire to Globalization
Chapter 2 The Origin of Public Diplomacy
Chapter 3 People's Hearts, Channels and Soft Power
Chapter 4 From Institutional Imagination to Practice in Reality
Chapter 5 Thread of Contemporary Public Diplomacy
Chapter 6 Mode Reform of Public Diplomacy
Chapter 7 How to Face the Black Swan: Repair Mode
Chapter 8 The Ubiquitous Media Events: Construction Mode
Chapter 9 The Power of Education and Belief: Influence Mode
Chapter 10 Minority Report: Infiltration and Subversion Mode
Chapter 11 Public Opinion and Technological Change
Chapter 12 Modernity and Ideological Hegemony

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