Critique of Aesthetic Capitalism [Paperback]

Gernot Böhme(Author)

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ISBN: 9788869770296 | Published by: Mimesis International | Year of Publication: 2017 | Language: English 104p, H5.51 x W8.26,
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Critique of Aesthetic Capitalism

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Aesthetic Economy is a theory of,the recent development of capitalism,in our national economies. Basic needs are easily satisfied,and, as a result, most commodities,are no longer intended for,consumption, but for the staging,of our lives. That is, they are used,to produce atmospheres. Applications of the theory are,found wherever staging is performed: in commodity aesthetics,,in marketing, as well as in the,sphere of production. As to technology,,we find a turn from useful,to joyful technology. And the,technology of entertainment has,become a huge part of the general,economy. Similarly, a further horizon,of Aesthetic Economy is to be,seen in the aestheticization of politics,,the staging of sporting events,and the management of culture.

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